Agents
Small AI operators that qualify leads, triage tickets, draft follow-ups, pull reports, and hand work back to humans when judgment matters.
AI agents, automation, product builds
Goldilocks builds owned AI systems for ops-heavy businesses: agents that do real work, automation you can host yourself, and product builds when the workflow deserves an app.
What gets built
The offer is intentionally narrow: get operational work out of inboxes, spreadsheets, and weekly manual rituals, then turn the valuable parts into durable software.
Small AI operators that qualify leads, triage tickets, draft follow-ups, pull reports, and hand work back to humans when judgment matters.
Self-hosted n8n, Ollama, Postgres, and VPS stacks for the workflows that should not live inside five brittle subscriptions.
Flutter, React, Node, and Django builds when the workflow needs to become a real app with users, permissions, payments, and polish.
in software-backed revenue shipped through engineering work
building production mobile, web, backend, and AI systems
from blank repo to App Store, Play Store, and web launches
Products
Goldilocks also ships its own software. Recall is a simple habit tracker for building consistency without turning self-improvement into another dashboard.
View RecallPublished iOS app
Build Yourself
Track habits, build streaks, and keep personal progress easy to return to.
Founder
Goldilocks is Santiago Toro's indie studio. The work history includes production systems across mobility, hospitality, and operations, including projects built as an employee at Simple Solutions.
The point is simple: no handoff maze, no mystery team, no bloated process. Just useful software shaped close to the workflow.
How it usually goes
Map the workflow
Build the smallest useful system
Host it where you own it
Tune it from real usage
Start here
Send the messy version. A loom, a doc, a paragraph, or a few screenshots is enough to start.